How Richmond Tattoo & Arts uses TixFox to sell tickets for the world's longest-running tattoo convention

A lineup this size takes a lot of promotion. The 2026 edition is hosted by Ink Master winners Jesse Smith and Ryan Ashley, and the convention promotes across social channels, artist announcements, and email all year — which raises the question every marketing team asks: which of it actually sells tickets?

For Sam Dakart, who handles marketing for the convention, that's where TixFox earns its place. “The very best part is the super easy revenue source tracking,” he wrote in his review. “You can use UTM codes to track all of your clicks and sales.” Every campaign link carries a UTM tag, and every sale reports back to the source that produced it.

Richmond's tickets range from day passes up to a $725 VIP Ultra package, and on tickets like those, ticketing fees are real money. “The fees they take are by far the lowest I've come across, giving our attendees more buying power to get our pricier ticket options,” Sam wrote.

The rest of the platform held up alongside the price: support that answers quickly, and requested features that actually shipped — many of the tools the team asked for were added to the product.