How Richmond Tattoo & Arts uses TixFox to sell tickets for the world's longest-running tattoo convention

The Richmond Tattoo & Arts Convention is a gathering place for artists and art lovers. We're dedicated to creating a space that's welcoming to everyone and fun for all ages. There's live tattooing, painting, shows, competitions, local food, and so much more.

We've always had two major challenges with ticketing platforms.

The first was attributing revenue from ads. Despite previous platforms telling us they could do this, it never actually worked — we were in the dark on the real ROI of our ad spend, and even on which platforms were performing better for us than others. TixFox built a custom solution that makes it easy to track revenue by UTM campaign. It's by far the easiest implementation of revenue tracking I've come across, and it actually works.

The second was iframe and website embedding. Most platforms provide embeddable iframes to sell tickets on your own site, but they're always a bit clunky on mobile and often branded with the ticketing platform's own colors or logo. TixFox's checkout is much cleaner, simpler, and more user-friendly — and it even has components built for Framer. As an art-based convention with high visual standards, this is the first year our ticketing experience has matched what we expect from ourselves.

It started with the ability to track revenue by UTM code and how well TixFox integrated into our website — but what I didn't expect was how incredible their customer support is. At this point there have been at least five features we've requested, and they've implemented all of them, and surprisingly quickly.

Just try it. They keep it clean and simple, and offer all the features you actually need — while charging the lowest fees I've ever come across. Plus there's no subscription fee, so it's an easy one to try.