UTM Tracking

See where your ticket
sales actually come from

Tag your event links with UTM parameters, share them across channels, and when someone buys — you'll see exactly which link brought them there.

  • No setup required
  • Works with any UTM builder
  • Updates as tickets sell

How it works

Three steps, no extra tools needed.

01

Tag your link

Append UTM parameters to any TixFox event URL. Use any UTM builder — or just type them in manually.

02

Share it everywhere

Post a different link to each channel — email, Instagram, Facebook, a partner's newsletter. Each one is tracked on its own.

03

Watch it come in

Every time someone buys through one of your links, your dashboard records the source. No imports, no waiting.

What you can track

Works for any channel, any team size.

Compare campaigns

See which ad, email, or post actually drove sales — not just clicks. Put your budget where the tickets come from.

Track influencers

Give each creator their own link. You'll know exactly how many tickets they sold without asking them for screenshots.

Measure paid ads

Connect spend to real sales. If Facebook drove 48 tickets and email drove 39, you know where to put next month's budget.

Recurring events

Running a weekly or monthly event? Track which channels keep bringing back buyers — and which ones only work once.

Sponsor placements

When a sponsor sends traffic your way, you'll see exactly how many tickets came from their audience.

A/B test your links

Two headlines, two creative directions? Tag each version separately and let the data settle the argument.

Planning to host your event?

Join TixFox and transform your events with our easy-to-use platform and transparent pricing.

Start Ticketing Today
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