UTM Link Builder
Build UTM-tagged links for your event in seconds. Paste the URL, fill in your campaign details, and copy the finished link — ready to share anywhere.
Your link will appear here as you type
What UTM parameters actually do
When someone clicks your event link, you want to know where they came from. UTM parameters are tags you add to a URL that pass that information to your analytics. Every ticket sale gets matched to the link that brought the buyer there — so you know whether it was your Instagram post, your email list, or a partner's newsletter that did the work.
utm_sourceSourceWhere the traffic comes from. Usually the platform or publisher — facebook, instagram, newsletter, google.
utm_mediumMediumThe type of channel. Broad categories like paid, organic, email, social, or referral.
utm_campaignCampaignThe specific campaign or promotion. Use something you'll recognise later — earlybird, launch-week, partner-collab.
utm_termTermThe keyword that triggered the ad. Mainly used for paid search so you can see which terms convert.
utm_contentContentWhich creative or placement drove the click — useful for A/B testing two versions of an ad or email.
How event organizers use UTM links
The value isn't in the link itself — it's in what you learn after. A few common ways people use UTM tracking for events:
Compare channels
Post different UTM links to Instagram, Facebook, and your email list. After a week, you'll know which channel actually sold tickets — not just sent traffic.
Track influencers
Give each creator their own link. You'll see exactly how many tickets they drove, without chasing anyone for screenshots or estimates.
Recurring events
Use the same channel setup each time but change the campaign name. Over months, you build a clear picture of what works for your specific audience.
Common questions
Do UTM parameters affect my search engine ranking?
No. Search engines understand UTM parameters and don't count them as separate pages. Your canonical URL is unaffected. Google even strips UTMs from URLs it indexes.
Does the link still work if I leave some fields empty?
Yes — only URL, source, medium, and campaign are required. Term and content are optional and only worth adding when you specifically need to track keywords or ad creative variations.
Should I use spaces or hyphens in my campaign names?
Hyphens are cleaner. Spaces get encoded as %20 in the URL, which looks messy and can confuse some analytics platforms. This tool automatically converts spaces to hyphens for you.
Where do I see the UTM data after someone clicks?
If you're using TixFox, UTM data shows up in your event dashboard under the attribution section. If you use Google Analytics, it appears under Acquisition > Campaigns.
Can I use the same UTM link for different events?
Technically yes, but it's not a good idea — the data gets mixed together. Create a separate link per event so your reporting stays clean.
See UTM data in your event dashboard
TixFox shows you exactly which links drove ticket sales — updated live as buyers come through. No export, no setup.